Digital Marketing Specialist

Responsibilities

As a Digital Marketing Specialist, your responsibilities are as follows

• Create a comprehensive digital marketing plan for the company, deploy it via various marketing channels and monitor
• Work with the various marketing tool sets of the company including and not limited to Google/Facebook,LinedIn ads, Hubspot. Hotjar, Google Analytics, MailChimp etc
• Create marketing content focused on generating more leads for the company and in various forms such as White Papers, e-books, articles, webinars, social media posts etc.
• Create ad campaigns as well as email campaigns to acquire new customers and retain existing customers
• Create graphics and videos to be used in the ad campaigns
• Analyze the customer funnel and make improvements for each of the areas
• Work on innovative marketing ideas including referral programs to fuel growth

Qualifications, Skills and Abilities

• Certificate, diploma, degree or education in marketing, business, Science, communications, Public Relations or a related field.
• Education and experience specifically in digital marketing and social media
• Ability to analyze marketing data from various platforms and report key insights
• Ability to work with SEO, SEM, content marketing, email marketing etc
• Ability to create graphics and videos using software like Adobe Creative cloud or similar
• Ability to communicate very well, verbally and written
• Ability to multitask on different projects and deliver them in a timely manner while maintaining high quality
• Self-motivated and a drive to learn new technologies and methodologies
• Basic HTML, CSS and java scripting experience